Rule 2-13 Identification of Communications.

(a) When a candidate makes expenditures for any literature, advertisement, or other communication, the communication must include the words “paid for by” followed by the first and last name of the candidate or the name of the candidate’s authorized committee, or, if the candidate has more than one authorized committee, the candidate’s principal committee; provided that, if the name of the committee does not include the first and/or last name of the candidate, then the words “paid for by” must be followed by the first and last name of the candidate, either instead of or in addition to the name of the committee.

(b) When a candidate authorizes any individual or entity, other than the candidate, to pay for any literature, advertisement, or other communication in support of or in opposition to any candidate in any covered election, the communication must include the words “authorized by” followed by the first and last name of the candidate or the name of the candidate’s authorized committee, or, if the candidate has more than one authorized committee, the candidate’s principal committee; provided that, if the name of the committee does not include the first and/or last name of the candidate, then the words “authorized by” must be followed by the first and last name of the candidate, either instead of or in addition to the name of the committee.

(c) The identification required by subdivision a or b of this section must be in the following form:

(1) For printed material, an internet advertisement, or a website, the identification must be written in a font of conspicuous size and style and contained in a box within the borders of the communication.

(2) For a communication broadcast on radio, the identification must be clearly spoken at the beginning or end of the communication.

(3) For a communication broadcast by television, satellite, cable, or similar medium, the identification must be clearly spoken at the beginning or end of the communication and, simultaneous with the spoken disclosure, written in a font of conspicuous size and style contained in a box within the borders of the communication.

(4) For a telephone communication, the identification must be clearly spoken at the beginning or end of the communication. If the identification is spoken at the end of the communication, then the name of the candidate must also be clearly spoken at the beginning of the call.

(d) For communications primarily in a language other than English, all required written or spoken identification required by this rule must be in such language.

(e) This requirement may be modified by the Board concerning items upon which identification would be impractical.